1001 Robert-Bourassa

In the heart of downtown Montreal, 1001 Robert-Bourassa reimagines its lobby through a biophilic approach where nature and multimedia elements interact with the architecture.

Developed by Moment Factory in collaboration with Gensler for Allied, the project transforms the building’s entrance into a dynamic environment that evolves throughout the day and across the seasons through integrated multimedia components.

Jack World provided the technical design, fabrication, and installation of the metal structure supporting the living wall, as well as the custom lighting fixtures. These elements were developed to align with the overall concept and contribute to the desired atmosphere.

Designed to offer more than a simple passageway, this space invites occupants and guests to slow down and fully appreciate their surroundings.

Client
Moment Factory

Design
Moment Factory

Technical Design
Jack World

Fabrication
Jack World

Installation
Jack World

Location
Montreal

Photography
Jack World